Inside this 90 minute workshop you will learn:
The goal of using social media as a marketing plan for your business and...
- The psychology behind why social media is an important FREE marketing platform for your business that you should take full advantage of
- How “hooks” stop your reader dead in their tracks so they continue reading your post and why that’s important regarding the algorithm
- How CTA’s (Call To Action) get your reader to take action and essentially put more $ in YOUR pocket
- A proven strategy on how to collect and incorporate reviews or surveys from your clients and use them on your social media page for “social proof” that you are amazing (which I know you are)
There are so many effective ways to make posting on social media extremely easy!
The workshop includes 2 special bonuses :
1) A worksheet with 25 unique post ideas that are perfect to use and would surprise you how beneficial they really are
2) A done-for-you EASY posting schedule and I’ll explain why that’s super important for your business
You’ll understand the basic principles of how social platforms work and how using them can up-level your business and make you look like the authority.
For example:
- Hashtags are a search engine within Instagram (I’ll show you which ones you should and shouldn’t be using to attract your ideal client.)
- How to use your bio to attract your ideal customer and The ONE big mistake many stylists are doing in their bio
- How and why you need to adjust your verbiage for the same social media post by 5% for each platform
ADDITIONALLY, YOU'LL LEARN HOW TO:
Get comfortable in front of the camera by using the right lighting, filter and angle AND take the best pictures of your work on your clients.
After our coaching call about her social media Jessica said:
“It doesn’t seem as terrifying and confusing now that it’s been dissected down and I’ve been able to make a plan of attack. My biggest struggle was what exactly to post. I honestly thought all you should post was photos of hair. I didn’t realize there are 93,749,379 other things that you should be posting to inform and update your clients or just connect with them on a behind the scenes level.”
A Note From Your Workshop Instructor...
Hi, my name is Gina Scalpone. I’ve been a hairstylist for 24 years and a business owner for a decade. I grew my company, Glamhairus, from a one woman show (me!) to a team of 14. During wedding season, my team and I specialize in on-site wedding hair and makeup. The rest of the year, I specialize in haircuts, hair color, keratin treatments and permanent extensions for my clients. In addition, I sell custom wigs, clip-in extensions and accessories to clients who want a little extra drama for their look. After taking several online courses to learn how to grow and scale my small but mighty business, I started implementing the strategies and processes. I got massive results in my own company and that inspired me to start Glamhairus Academy. While doing market research for Glamhairus Academy, I learned that many many stylists were stumped on how to manage their own social media pages. They didn't know what to post, when to post, and how to get more engagement to grow their business on their social media pages. They really had no idea where to even start. If that’s you, then you’re in the right place! I created this workshop course just for YOU.
