How to attract
high paying clients
using a proven marketing strategy
that's not only easy,
but it's fun too!
Let's do a pop quiz!
What best describes your marketing style for your business:
a) I'm an organization master. My engagement on all platforms, blogs and emails to my clients are amazing. I see 6-8 referrals a month, and have several price increases a year. I provide value in all communication to my clients.
b) I do my best for sure. I've taken some classes, post a few times a week and intermittently send emails to my clients. I don't have a solid strategy, but I put in the effort.
c) Honestly, it annoys me that I have to spend so much time marketing. I am tired after a long day in the salon and I didn't sign up to be taking a dozen pictures of each guest I see. Trying to stand out in the crowd is frustrating. I don’t have any energy to come up with new material to send out to my clients.
Want to know the reality?
* Marketing doesn't have to be a time-consuming beast, friend.
* Standing out in the crowd is still SUPER easy because so many stylists haven't taken the time to master the tools or system yet.
* Once you learn the strategies, it just becomes second nature.
Here Are The 9 Modules You Will Receive:
MODULE #1
Get to know yourself. You’ll learn how to tune it all out and turn your attention inward.
MODULE #2
We’ll do some comparing. Compare all of your totals from the current year to the previous year. Then I’ll teach you how to reverse engineer your year end goal to present time and start implementing!
MODULE #3
You need to identify your ICA. Ideal customer avatar.
You need to know who you’re talking to in order to market and sell what you’re trying to sell.
That’s called your ICA.
We'll go over this in great detail in this module.
MODULE #4
In this module I’m going to teach why permission based emails are the BEST marketing strategy you can use.
I'll teach you when to send them out, how to set them up, what valuable content to put in them.
MODULE #5
Think of your website as your on-line store front.
What do you want someone who’s new to your business to see, think or feel?
How does your website speak to your ICA?
MODULE #6
In this module, I’ll show you my 6 step process to a happy bride every single time!
I’ll give you our bridal contract that we use for our bridal parties which states clear cancellation policies and in return has only resulted in 1 cancellation over the last 10 years in my business.
Let’s face it, wedding parties can be a big money maker and we have to make sure it’s enjoyable for our bride and profitable for our business.
MODULE #7
If you’re not thinking about building a team, you’re not thinking big enough.
Even if you only have an accountant or a virtual assistant or a social media marketer that’s helping you out with your business and you’re paying them, then you have a team!
In this module we’ll talk about who you need to hire, how much extra income it would take to pay them and what your future looks like to expand your team down the road.
MODULE #8
As business owners we have A LOT to juggle and stay on top of!
In this module I teach the easiest way that works for me to streamline my business and will most definitely be a time saver for you too!
MODULE #9
This is a juicy and very important module because if you think you can or you can’t, you’re right.
When the going gets tough, you’re going to need to tweak or adjust your mindset. You’re doing BIG things in your business with all that you’re learning, so you’re probably going to feel lost, insecure, unsure and overwhelmed at times. So you’ll need to revisit your mindset and shift it regularly to achieve all of your goals.
But here is what I will say:
If you're a "reactive" marketer - meaning you don't kick it into high gear until you have a slow month or are forced to - this is the long-term effect:
» It forces you to use panic tactics like discount services, free haircuts, and special offers instead of filling your books with full paying guests.
» It creates a business model with ups and downs where some weeks are slammed and others are empty.
» It creates a seasonal business where some months you wake up and your books are empty, so you are tempted to post on Facebook “I have several openings this week! Contact me to set up an appointment now!”
» This is the worst one yet. It forces you to live in scarcity. You can't save money because nothing is stable and it's all feast or famine.
None of that is scalable and forces us to hurt badly when things don't go as planned.
The only way out of the endless pattern of living paycheck-to-paycheck is to create a scalable business model that allows you to save for the future so you can thrive even if you aren’t able to earn an income actively for a few weeks or even months.
This is NOT the time to hit pause in your business. This is the *reset* button most of you have been waiting for.
If you wait for things to turn back around, you’ll have missed the opportunity because successful stylists will come out of this season swinging.
Get prepared and get into action NOW!
Confidently create your first strategic marketing plan that will get 90% of your clients to buy 90% of your services and products. In return, you won’t have to fill up your chair with more clients, you’ll learn how to fill up your chair with the right clients! Essentially you’re working smarter not harder, which equals more money in your pocket and less breaking your back while standing behind the chair.
If you’re a hairstylist or any type of service based business owner, looking to generate more income, then you probably already know that you need a strategic marketing plan. But you’re not really sure where to start or how to go about implementing one. You know that keeping “top of mind” with your clients when they’re not in your chair is important and makes sense, but you’re not sure how to go about implementing that strategy.
I'M
GINA.
Most would describe me as a mother, wife, and small business owner. But in reality, I am so much more than that. And so are you.
Society may put us in boxes, but that doesn't mean we have to stay there. So let's break free from who we think we should be and start living the fulfilling life we deserve.
Join me on a journey of self-love, self-discovery, and unapologetic confidence.
"I used to have a second job to supplement the income I needed since my hair business wasn’t as busy as I needed it to be. But now, I’ve quit that job because my hair business is doing so well! I’ve created 25% more income since joining the Academy and now feel inspired, confident and am loving the hair industry again!"
Rebecca
"After going through the program, I realized that I can make more income with the clients that are already in my chair (while providing more value to them)! I joined Glamhairus Academy at the beginning of February and I created more income in the first 3 months of this year than I did in the last 8 months of last year! I owe it all to what I learned inside of Glamhairus Academy. "
Brit
14-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with your Self-Love Masterclass, let us know within the first 14-days for a full refund. No questions asked.
Are my results guaranteed?
Can I share course info with a friend?
Do you have any incentives if I refer a friend?
How many people will be in each group coaching session?
I loved this masterclass and want more! What other courses do you offer?
